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      03-16-2011, 01:51 PM   #1
Raizon
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What should I offer?

Local dealer selling a 2008 BMW 335i Coupe MT with 33k miles.

Black on black
CPO to 2014
Sport Pkg
Navi
Comfort Access
Logic 7
Heated Seats
19" wheels

Their asking price is $35k. I was thinking about offering $32k. Is that good or should I go lower?
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      03-16-2011, 04:03 PM   #2
Outlaw 06
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Here are some numbers to consider before making an offer:

The Galves trade-in (wholesale) value on that car is:
$23,200 Base Price for a 2008 E92 335i
- $650 without auto transmission
+ $750 Sport Package
+$1,200 for iDrive/navigation
+ $0 mileage adjustment for 33k miles (base mileage is 33k)
= $ 24,500 Trade-In / Wholesale Value
+ $ 1,500 for minor dealer reconditioning (new tires, brake pads, etc.).
= $26,000 "Market Ready" wholesale value.

+ $2,000 (estimate) for the 2 year/50,000 mile CPO warranty on a 335i + a fair mark-up for dealer overhead and profit. IMO, a "fair mark-up" is no more than 10% for a BMW dealer’s overhead & profit on a CPO car.

Don't forget that as a consumer you definitely have the upper hand when negotiating for a used BMW in this depressed economy, especially with all the dealers competing for business out there...

Good luck.
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      03-16-2011, 04:17 PM   #3
Raizon
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Wow that was very informative! Thanks for your feedback TJ!
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      03-17-2011, 08:38 AM   #4
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You're welcome.

FYI, when I bought my CPO’d 2007 335i Sedan at the end of December 2009, the dealer was asking $31,995.

The car’s “Market Ready” wholesale value was $24,250 and after adding an extra $2,000 for the value of the 6 year/100k mile CPO warranty, I estimated that the dealer had about $26,250 into the car. I could have been way off on the car's value, but that’s the figure I came up with.

We settled on a sale price of $29,000, but BMW Financial was offering an incentive that worked out to a little over $1,200 for me, so I ended up paying just under $27,800 (about 6% over my estimated $26,250 “dealer cost” of the car). I was satisfied with the deal at the time.

You’re in a good position right now as a buyer with the end of the month and quarter approaching, so make a starting offer of $28,000 and see where it goes from there. They'll complain that your offer is $7,000 below their asking price, but you know better. I think you'll realistically end up getting the car for under $31,000 without letting the dealer play a shell game with your trade-in value (if applicable). If you’re trading in your 328i, then you should negotiate that deal AFTER negotiating the final sale price of the 335i.

Good luck!
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      03-17-2011, 04:47 PM   #5
Raizon
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Thanks again for your feedback TJ!

I went to the dealer yesterday and offered them $29,500. They countered offered with $33,800. The stressed a lot on the additional CPO and extra mods (Short shifter and carbon fiber trim) on the car that's why they are not willing to go lower after a bit of negotiations.

They called back today and offered to drop a whole $300! They also said all 4 tires are brand new. $33,500 is the absolute lowest they can go. I stand strong on my offer so let's see if they will give me a much lower offer later.

BTW, the 328i is my wife's car. I'll be trading in my Infiniti G37s Coupe. Looking forward to joining the BMW family if I can some how make them drop some more.
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      03-17-2011, 05:36 PM   #6
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Raizon,

I don't know if this might help you on your trade in but I received an offer from BMW dealership for $24,000 for my 2008 Infiniti G37s coupe. My car had about 31k on it. This car is loaded with premium pkg, sport pkg, nav, spoiler, iluminated kick plate, and no scratches on the car. I ended up selling to a private party for $26.5k...This might help you get a sense of what the G37 is going for in the market
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      03-17-2011, 05:57 PM   #7
Raizon
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Thanks for the reference Red. I have pretty much the same thing you had except I have 36k miles. I would probably just trade in and get the tax credit unless I get low ball bad for my trade.
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