luxury car marketing

John 070 · 12-16-2010, 06:05 PM

Haven't gotten anything lately from BMW, last one was the $100 Thomas Pink gift card. Today, I got a thing in the mail from Jaguar, free Odyssey White Ice Putter for test drive, add'l 8 Callaway Golf irons if you buy or lease a XF, 13 clubs plus bag for XK/XJ.

It made me think of that guy who got $2500 denied because he was a day early on his 59k 3 series lease. It's like BMW is holding back while Jaguar is rolling out the red carpet.

You bet I'll go and get that putter for free.

captainaudio · 12-16-2010, 06:22 PM

A Jaguar is a rebadged Toyota.

CA

GreenThree · 12-16-2010, 06:34 PM

Wow, that's pretty sweet.

fdriller9 · 12-16-2010, 08:48 PM

Quote:

Originally Posted by captainaudio

A Jaguar is a rebadged Toyota.

CA

I thought Ford owns Jaguar now?

OP, I think Jaguar is trying to sell its cars through incentives. BMW doesn't have too.

I believe BMW is the only auto maker to provide "free" maintenance with it's new car warranty. Free is in quotes because I'm sure you pay for it in the final cost of the car but look at comparable models from other auto companies? About the same price and no free maintenance.

galahad05 · 12-16-2010, 08:52 PM

Actually, Tata Motors owns Jaguar now. And Land Rover.

fdriller9 · 12-16-2010, 08:55 PM

^Ahh that's right. Tata seems to be growing rapidly. Have you seen their stock lately?

Look at this 6 month trend

http://finance.yahoo.com/echarts?s=T...urce=undefined

captainaudio · 12-16-2010, 09:02 PM

Quote:

Originally Posted by galahad05

Actually, Tata Motors owns Jaguar now. And Land Rover.

Correct, Ford sold Jaguar and Land Rover to Tata Motors of India although they are still manufactured in England.

CA

captainaudio · 12-16-2010, 09:05 PM

Quote:

Originally Posted by *********

I thought Ford owns Jaguar now?

OP, I think Jaguar is trying to sell its cars through incentives. BMW doesn't have too.

I believe BMW is the only auto maker to provide "free" maintenance with it's new car warranty. Free is in quotes because I'm sure you pay for it in the final cost of the car but look at comparable models from other auto companies? About the same price and no free maintenance.

What would you call 0.9% financing and $1,500 cash back? Sounds like incentives to me. Also I believe VW offers "free" maintenance. BMW sells a lot more cars than Jaguar and Jaguar is probably getting aggressiv to gain market share,

fdriller9 · 12-16-2010, 09:07 PM

Quote:

Originally Posted by captainaudio

What would you call 0.9% financing and $1,500 cash back? Sounds like incentives to me. Also I believe VW offers "free" maintenance.

Yea but every car company does something like that.....I haven't seen many give away gifts like that.

Never knew VW offered "free" maintenance as well.

captainaudio · 12-16-2010, 09:15 PM

Quote:

Originally Posted by *********

Yea but every car company does something like that.....I haven't seen many give away gifts like that.

Never knew VW offered "free" maintenance as well.

I think that the VW maintenance is fairly recent. Audi had free maintenace several years ago (before BMW offered it) but they stopped after a year of two.

CA

galahad05 · 12-16-2010, 09:35 PM

Heck, even Toyota does it now (free scheduled maintenance).

The golf clubs/other-swag angle would definitely pique my interest.

fdriller9 · 12-16-2010, 09:37 PM

Quote:

Originally Posted by galahad05

Heck, even Toyota does it now (free scheduled maintenance).

The golf clubs/other-swag angle would definitely pique my interest.

Wow I guess there are other companies that offer free maintenance. I guess I just haven't been paying attention to other companies because I LOVE MY BMW!!

captainaudio · 12-16-2010, 10:02 PM

Quote:

Originally Posted by *********

Wow I guess there are other companies that offer free maintenance. I guess I just haven't been paying attention to other companies because I LOVE MY BMW!!

I suppose that free maintenance and golf clubs, etc, are nice perks but those in themselves would not sway me to buy a particular car.

CA

galahad05 · 12-16-2010, 10:03 PM

That sounded suspiciously unAmerican.

Blubaron79 · 12-17-2010, 12:08 AM

Gimmicks don't sell cars, cars sell cars. Who cares about a putter.

If it's a quality product, it'll sell. Only suckers fall for that putter crap.

07E92TT · 12-17-2010, 04:08 AM

Jaguars are gorgeous IMO. Very classic and elegant, like a land rover.

Tory · 12-17-2010, 04:21 AM

Quote:

Originally Posted by captainaudio

A Jaguar is a rebadged Toyota.

CA

A Lexus is a rebadged Toyota, not a Jaguar.

John 070 · 12-17-2010, 04:43 AM

Marketing is like glass 1/2 full, 1/2 empty. What good is a free putter when all you care to do is sit in front of a computer and wait for the next thread to chime in on? LOL

When BMW offered me a $100 gift card for Thomas Pink, I took it. The problem was, the shirts start at $185, so the gift card wasn't really too good. A $149 putter or $899 set of clubs (they say $2500 but I don't see how Diablo Edges are $2500) when you lease or buy a car, that's smart marketing. The grumpy old men are the ones who say, pfffffff, I wont buy or lease a car based on a freebie. But people sell time shares and condos based on this method. And a quick search showed that 1/2 the time the salesperson was willing to give out the code needed to get the promo without driving the car. Next Thu. when my car is in for service, I'll walk over to the Jaguar sales, and with a little luck, pick up the code. If not, I'll take the XJ out for a spin (though I'd prefer not to).

michaelthepsycho · 12-17-2010, 06:14 AM

Jaguar = fail
Aston Martin rear ends
Bentley front ends
Porsche pricing
Mediocre performance.

Good for luxury though. I guess they hit their mark when most Jag drivers are older.

dtc100 · 12-17-2010, 08:33 AM

Quote:

Originally Posted by John 070

It made me think of that guy who got $2500 denied because he was a day early on his 59k 3 series lease. It's like BMW is holding back while Jaguar is rolling out the red carpet.

It was $1500 not $2500, also had he "got in on the deal by leasing it one day later" his lease deal would have been worse with the $1500 rebate.

It is like Jag saying, come in today you will get free golf shit deal just kicked in today, but your car will cost $2500 more today than yesterday.

Michael Schott · 12-17-2010, 08:52 AM

Quote:

Originally Posted by michaelthepsycho

Jaguar = fail
Aston Martin rear ends
Bentley front ends
Porsche pricing
Mediocre performance.

Good for luxury though. I guess they hit their mark when most Jag drivers are older.

So much fail in this post. The XJ, XF and XK are excellent cars in every way. They could be a bit more reliable but are undeniably beautiful in looks and performance. My favorite is the XF which in its base model has 385 HP. I'd say that gives pretty damn good performance in a 4000 pound car. It's a very strong competitor to the new 5 series.

captainaudio · 12-17-2010, 09:54 AM

I have seen a number of posts here and elsewhere that claim that Jaguar copied Aston Martin styling. The reality is that Ian Callum was chief of design for both marques while they were both owned by Ford so if he copied anyone he copied himself. In at least on case (Aston DB7 and Jaguar XK8) the cars shared a common platform. Jaguar owners do tend to be older than BMW owners but there is is usually a direct correltation betweent the price of a car and the age of the average owner. I would guess if you compare competive models such as BMW 7 Series to Jaguar XJ the average age if the owners is close,

CA

12-16-2010, 06:05 PM	#1
John 070 Lieutenant General 1707 Rep 14,829 Posts Drives: 335i cpe Join Date: Oct 2006 Location: ZSP/ZPP/ZCW iTrader: (0)	luxury car marketing Haven't gotten anything lately from BMW, last one was the $100 Thomas Pink gift card. Today, I got a thing in the mail from Jaguar, free Odyssey White Ice Putter for test drive, add'l 8 Callaway Golf irons if you buy or lease a XF, 13 clubs plus bag for XK/XJ. It made me think of that guy who got $2500 denied because he was a day early on his 59k 3 series lease. It's like BMW is holding back while Jaguar is rolling out the red carpet. You bet I'll go and get that putter for free.
	Appreciate 0 Tweet Quote

12-16-2010, 06:22 PM	#2
captainaudio World's Foremost Authority 1181 Rep 4,535 Posts Drives: M4 Cab - Cayenne GTS - Jag XK Join Date: Jul 2007 Location: Upper East Side Manhattan - Boca Raton FL - Lime Rock CT iTrader: (0)	A Jaguar is a rebadged Toyota. CA __________________ Drivers Club at Lime Rock - International Motorsports Research Center - Society of Automotive Historians - Madison Avenue Sports Car Driving and Chowder Society (0nly a VP) - BMWCCA - Porsche Club of America - M Gruppe - Polish Race Drivers of America (PDRA) - Glen Club (Watkins Glen International) - Jaguar Club of Southern New England
	Appreciate 0 Quote

12-16-2010, 06:34 PM	#3
GreenThree Colonel 210 Rep 2,110 Posts Drives: 2011 e90 Join Date: Mar 2008 Location: Boston, MA iTrader: (0)	Wow, that's pretty sweet. __________________ 2015 335xi \| Mineral Grey Metallic \| Black Dakota Leather \| NAV \| SportLine \| ZPP \| ZDA \| ZCW \| Munich Build Retired: 2008, 2011, 2013 328xi
	Appreciate 0 Quote

12-16-2010, 08:52 PM	#5
galahad05 Brigadier General 158 Rep 3,158 Posts Drives: '07 335i e90 Join Date: Mar 2008 Location: Long Island NY iTrader: (0)	Actually, Tata Motors owns Jaguar now. And Land Rover. __________________ Always do right. This will gratify some people and astonish the rest. --Mark Twain
	Appreciate 0 Quote

12-16-2010, 08:55 PM	#6
fdriller9 Banned 255 Rep 7,089 Posts Drives: '06 AW 330xi Join Date: Mar 2009 Location: North Jersey/Philly/NYC iTrader: (4) Garage List 2006 330xi [6.44]	^Ahh that's right. Tata seems to be growing rapidly. Have you seen their stock lately? Look at this 6 month trend http://finance.yahoo.com/echarts?s=T...urce=undefined
	Appreciate 0 Quote

12-16-2010, 09:35 PM	#11
galahad05 Brigadier General 158 Rep 3,158 Posts Drives: '07 335i e90 Join Date: Mar 2008 Location: Long Island NY iTrader: (0)	Heck, even Toyota does it now (free scheduled maintenance). The golf clubs/other-swag angle would definitely pique my interest. __________________ Always do right. This will gratify some people and astonish the rest. --Mark Twain
	Appreciate 0 Quote

12-16-2010, 10:03 PM	#14
galahad05 Brigadier General 158 Rep 3,158 Posts Drives: '07 335i e90 Join Date: Mar 2008 Location: Long Island NY iTrader: (0)	That sounded suspiciously unAmerican. __________________ Always do right. This will gratify some people and astonish the rest. --Mark Twain
	Appreciate 0 Quote

12-17-2010, 12:08 AM	#15
Blubaron79 Brigadier General 1435 Rep 4,724 Posts Drives: 2021 M340i xDrive Join Date: May 2009 Location: PA iTrader: (0)	Gimmicks don't sell cars, cars sell cars. Who cares about a putter. If it's a quality product, it'll sell. Only suckers fall for that putter crap. __________________ Current: 2021 M340i xDrive Previous: '18 340i xDrive; '15 335 xDrive; '14 435i xDrive; '09 335 E92 xDrive
	Appreciate 0 Quote

12-17-2010, 04:08 AM	#16
07E92TT Major 57 Rep 1,336 Posts Drives: 08 C63 Join Date: May 2009 Location: Orlando,FL iTrader: (1)	Jaguars are gorgeous IMO. Very classic and elegant, like a land rover. __________________ Car: 2008 E90 SG/Black/Dark Burl (sold) 2008 MB C63 P.Silver/Black
	Appreciate 0 Quote

12-17-2010, 04:43 AM	#18
John 070 Lieutenant General 1707 Rep 14,829 Posts Drives: 335i cpe Join Date: Oct 2006 Location: ZSP/ZPP/ZCW iTrader: (0)	Marketing is like glass 1/2 full, 1/2 empty. What good is a free putter when all you care to do is sit in front of a computer and wait for the next thread to chime in on? LOL When BMW offered me a $100 gift card for Thomas Pink, I took it. The problem was, the shirts start at $185, so the gift card wasn't really too good. A $149 putter or $899 set of clubs (they say $2500 but I don't see how Diablo Edges are $2500) when you lease or buy a car, that's smart marketing. The grumpy old men are the ones who say, pfffffff, I wont buy or lease a car based on a freebie. But people sell time shares and condos based on this method. And a quick search showed that 1/2 the time the salesperson was willing to give out the code needed to get the promo without driving the car. Next Thu. when my car is in for service, I'll walk over to the Jaguar sales, and with a little luck, pick up the code. If not, I'll take the XJ out for a spin (though I'd prefer not to).
	Appreciate 0 Quote

12-17-2010, 06:14 AM	#19
michaelthepsycho Lieutenant Colonel 76 Rep 1,644 Posts Drives: 11 Montego Blue E90 335i Step Join Date: May 2009 Location: CA iTrader: (4)	Jaguar = fail Aston Martin rear ends Bentley front ends Porsche pricing Mediocre performance. Good for luxury though. I guess they hit their mark when most Jag drivers are older. __________________ Former car 2011 BMW 335i Step - Montego Blue / Chestnut Brown
	Appreciate 0 Quote

12-17-2010, 09:54 AM	#22
captainaudio World's Foremost Authority 1181 Rep 4,535 Posts Drives: M4 Cab - Cayenne GTS - Jag XK Join Date: Jul 2007 Location: Upper East Side Manhattan - Boca Raton FL - Lime Rock CT iTrader: (0)	I have seen a number of posts here and elsewhere that claim that Jaguar copied Aston Martin styling. The reality is that Ian Callum was chief of design for both marques while they were both owned by Ford so if he copied anyone he copied himself. In at least on case (Aston DB7 and Jaguar XK8) the cars shared a common platform. Jaguar owners do tend to be older than BMW owners but there is is usually a direct correltation betweent the price of a car and the age of the average owner. I would guess if you compare competive models such as BMW 7 Series to Jaguar XJ the average age if the owners is close, CA __________________ Drivers Club at Lime Rock - International Motorsports Research Center - Society of Automotive Historians - Madison Avenue Sports Car Driving and Chowder Society (0nly a VP) - BMWCCA - Porsche Club of America - M Gruppe - Polish Race Drivers of America (PDRA) - Glen Club (Watkins Glen International) - Jaguar Club of Southern New England Last edited by captainaudio; 12-17-2010 at 10:24 AM..
	Appreciate 0 Quote