NE1 read letter to the Editor from the BMW SA in this months Roundel?

F32Fleet · 12-08-2006, 07:45 AM

Some highlights: Prev profit margin 17%, now 7% leaving less room for dealership to deal. How the rating system "All 5's" is basically bogus worthless survey used to for advertising purposes. The BMWNA "bait n switch" ads in their attempt to sell BMW's to the masses.

Good read.

kuthair · 12-08-2006, 08:15 AM

Please elaborate on the survey and "bait n switch".

Carnage · 12-08-2006, 09:20 AM

Quote:

Originally Posted by Socom

Some highlights: Prev profit margin 17%, now 7% leaving less room for dealership to deal. How the rating system "All 5's" is basically bogus worthless survey used to for advertising purposes. The BMWNA "bait n switch" ads in their attempt to sell BMW's to the masses.

Good read.

I saw that too. It is a good read.

nmulax · 12-08-2006, 09:35 AM

Which issue is this? I haven't got the newest one yet.

Ninjaneer · 12-08-2006, 09:46 AM

If I sign up for BMWCCA do I get the current month's issue?

nmulax · 12-08-2006, 09:50 AM

Quote:

Originally Posted by Ninjaneer

If I sign up for BMWCCA do I get the current month's issue?

Probably not. I think it took like 2 weeks to get my membership card after signing up; then I got the following month's Roundel.

shragon · 12-08-2006, 10:53 AM

somebody want to scan it?

LEDZEP · 12-08-2006, 02:02 PM

Haven't gotten the new issue yet... I'll have to check it out when it comes.

Pedal2Floor · 12-08-2006, 06:44 PM

Quote:

Originally Posted by Ninjaneer

If I sign up for BMWCCA do I get the current month's issue?

Sign-up over the phone and ask for the back issue. They will send it to you

12-08-2006, 07:45 AM	#1
F32Fleet Lieutenant General 3575 Rep 10,355 Posts Drives: 2015 435i Join Date: May 2005 Location: Southeastern US iTrader: (0)	NE1 read letter to the Editor from the BMW SA in this months Roundel? Some highlights: Prev profit margin 17%, now 7% leaving less room for dealership to deal. How the rating system "All 5's" is basically bogus worthless survey used to for advertising purposes. The BMWNA "bait n switch" ads in their attempt to sell BMW's to the masses. Good read.
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12-08-2006, 08:15 AM	#2
kuthair Captain 11 Rep 613 Posts Drives: 07 335i Sedan 6MT Join Date: Oct 2005 Location: Connecticut iTrader: (0)	Please elaborate on the survey and "bait n switch".
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12-08-2006, 09:35 AM	#4
nmulax Brigadier General 379 Rep 4,320 Posts Drives: '07 Z4 M Coupe Join Date: May 2006 Location: Metro-Detroit iTrader: (5) Garage List 2007 Z4M Coupé [7.66]	Which issue is this? I haven't got the newest one yet. __________________
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12-08-2006, 09:46 AM	#5
Ninjaneer Shadow Warrior 139 Rep 2,095 Posts Drives: '07 335i Sedan Join Date: Aug 2006 Location: Florida iTrader: (0)	If I sign up for BMWCCA do I get the current month's issue? __________________ 335i E90 / Arctic / Gray / Burl Walnut / Steptronic / ZPP / ZSP / Paddles / CA / Nav / PDC / OEM Spoiler Mods: PIAA Angel Eyes, Rear Fog Switch, Escort X50 Blue hardwire, 30% Charcoal Llumar Installing soon: Rear Power Outlets (Happy Robot mod!)
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12-08-2006, 10:53 AM	#7
shragon Moderator 497 Rep 27,441 Posts Drives: BMW Join Date: Oct 2005 Location: Bay Area, CA iTrader: (7)	somebody want to scan it? __________________ www.cardomain.com/id/shragon
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12-08-2006, 02:02 PM	#8
LEDZEP Lieutenant General 418 Rep 12,276 Posts Drives: 2009 E70 & 2011 F25 Join Date: Jun 2005 Location: Area 51 iTrader: (0) Garage List 2011 X3 35i M Sport [7.62] 2009 X5 M Sport [0.00] 2007 328xi E90 [0.00] 2006 325xiT E91 [0.00]	Haven't gotten the new issue yet... I'll have to check it out when it comes. __________________ I think it is bad luck to be superstitious
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