BMW 1 Series Coupe Forum / 1 Series Convertible Forum (1M / tii / 135i / 128i / Coupe / Cabrio / Hatchback) (BMW E82 E88 128i 130i 135i)
 





 

View Poll Results: Predict the MSRP of the 135i.
$30K or less (Keep dreaming) 4 1.99%
$31K 7 3.48%
$32K 25 12.44%
$33K 28 13.93%
$34K 52 25.87%
$35K (The sweet spot) 59 29.35%
$36K 11 5.47%
$37K 11 5.47%
$38K 2 1.00%
$39K or more (Let's hope not) 2 1.00%
Voters: 201. You may not vote on this poll

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      07-31-2007, 09:17 AM   #1
ibeam81
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Predict 135i MSRP for US Market

There's been a lot of discussion regarding the price of the 135i. Here's your chance to make your opinion known.
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      07-31-2007, 09:24 AM   #2
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I'm predicting 35k, along with 28k for the 128, because the symmetry between the price and model designation will be too good to pass up.
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      07-31-2007, 09:32 AM   #3
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i predict 34.5k to 35k base and 40k to 41k loaded
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      07-31-2007, 10:13 AM   #4
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I keep hearing $37k.:frown: For $33k-$35k obviously I would be game :thumbup:, but at $37k I would have to walk.
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      07-31-2007, 10:15 AM   #5
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Quote:
Originally Posted by TheUltimateDriver View Post
I keep hearing $37k.:frown: For $33k-$35k obviously I would be game :thumbup:, but at $37k I would have to walk.
that puts it about 3k below a base 335i. does that really make sense? :iono:
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      07-31-2007, 10:36 AM   #6
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Quote:
Originally Posted by joelk View Post
that puts it about 3k below a base 335i. does that really make sense? :iono:
With the M Sport package (exterior, interior, brakes, etc.) and performance near that of the E46 M3, a price of $37K for a 135i M Sport would still be a relative bargain.
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      07-31-2007, 10:43 AM   #7
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Quote:
Originally Posted by joelk View Post
that puts it about 3k below a base 335i. does that really make sense? :iono:
No, it does not, but BMW NA tends to do things that do not always make sense.


Quote:
Originally Posted by ibeam81 View Post
With the M Sport package (exterior, interior, brakes, etc.) and performance near that of the E46 M3, a price of $37K for a 135i M Sport would still be a relative bargain.
My 0.02, it really would not be, especially considering the small difference in weight (335 vs. 135) and the loss of space all for $3k less.
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      07-31-2007, 10:49 AM   #8
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My hope would be a base price of 33,465 + destination and tax charges, leaving you with an absolute base price of around 33,965.
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      07-31-2007, 10:55 AM   #9
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Quote:
Originally Posted by TheUltimateDriver View Post
My 0.02, it really would not be, especially considering the small difference in weight (335 vs. 135) and the loss of space all for $3k less.
No doubt BMW has analyzed this to death. This forum certainly has. :wink:

I guess the question is "How many would upgrade to a 335i if the 135i came in at $37K?". If it's everyone then obviously BMW blew the price. If it's only a small precentage and the 135i meets it's sales quota then it's a win-win for BMW.
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      07-31-2007, 11:05 AM   #10
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Quote:
Originally Posted by ibeam81 View Post
No doubt BMW has analyzed this to death. This forum certainly has. :wink:

I guess the question is "How many would upgrade to a 335i if the 135i came in at $37K?". If it's everyone then obviously BMW blew the price. If it's only a small precentage and the 135i meets it's sales quota then it's a win-win for BMW.
Here is a thought... if everyone would upgrade to a 335i if the 135i came in at $37K then I would say that is a WIN for BMW!! They just upsold!! The problem is if people don't want to pay $37 and go else where! For BMW, if someone buys a 3 series over a 1, why would they be upset??
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      07-31-2007, 11:30 AM   #11
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Quote:
Originally Posted by 123d View Post
Here is a thought... if everyone would upgrade to a 335i if the 135i came in at $37K then I would say that is a WIN for BMW!! They just upsold!! The problem is if people don't want to pay $37 and go else where! For BMW, if someone buys a 3 series over a 1, why would they be upset??
Good point. If potential buyers go elsewhere then there's a major problem. :frown:

If some potential buyers buy a 335i or a 128i and BMW still attains their sales quota for the 135i then it's okay.

Although I would certainly be happier paying $35K for a 135i M Sport, I really would not be surprised if it's higher. Of course, YMMV.

BTW, I've started a poll regarding this issue that should be enlightening. Check out Would you buy a 135i at $37K?
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      07-31-2007, 11:31 AM   #12
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Quote:
Originally Posted by ibeam81 View Post
With the M Sport package (exterior, interior, brakes, etc.) and performance near that of the E46 M3, a price of $37K for a 135i M Sport would still be a relative bargain.
If we really see all those items (e.g. interior) in the US, then yes I think you have a good point...
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      07-31-2007, 01:07 PM   #13
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Quote:
Originally Posted by TheUltimateDriver View Post
My 0.02, it really would not be, especially considering the small difference in weight (335 vs. 135) and the loss of space all for $3k less.
Just a quick note, cars are not sold by the pound. You shouldn't erally consider weight when determining price (especially since lighter materials are often more expensive).
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      07-31-2007, 03:13 PM   #14
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Yes, we've talked this to death, but it might be more about how much all of us think the car is worth rather than what we think the price turns out to be.
And I think BMW takes this into account.
In other words the price is going to be set at something that takes in emotional variables as well as hard-ass objective financing.

I've hovered around 35k. I'll take a shot and say it'll come in under that-
$34,800. Why? The 328 Coupe is msrp-ing @ $35,300.
Someone might say, "hey, the entry 3-er Coupe's only got a detuned N52 engine."
But tell that to the person who bought one...they're going to want to feel like they have the better car because they paid more money and it's the next series up from the 1-er.
It's not apples to oranges in this case- it's dollar-to-dollar.

Final guess? $34,798....but I have a suspicion it's wishful thinking.
My cut-off price is 36k. More than that and I'm looking at getting into another Z4.
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      07-31-2007, 03:18 PM   #15
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Quote:
Originally Posted by Taki View Post
Just a quick note, cars are not sold by the pound. You shouldn't erally consider weight when determining price (especially since lighter materials are often more expensive).
As we all know, lighter materials will not be used in the 128/135i.
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      07-31-2007, 03:41 PM   #16
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Quote:
Originally Posted by Brookside View Post
Yes, we've talked this to death, but it might be more about how much all of us think the car is worth rather than what we think the price turns out to be.
And I think BMW takes this into account.
In other words the price is going to be set at something that takes in emotional variables as well as hard-ass objective financing.

I've hovered around 35k. I'll take a shot and say it'll come in under that-
$34,800. Why? The 328 Coupe is msrp-ing @ $35,300.
Someone might say, "hey, the entry 3-er Coupe's only got a detuned N52 engine."
But tell that to the person who bought one...they're going to want to feel like they have the better car because they paid more money and it's the next series up from the 1-er.
It's not apples to oranges in this case- it's dollar-to-dollar.

Final guess? $34,798....but I have a suspicion it's wishful thinking.
My cut-off price is 36k. More than that and I'm looking at getting into another Z4.
That is so true. I see eye to eye with Brookside. Except where we differ is if its 36k, I'm gonna have to sell one of my kidneys! I have no backups..
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      07-31-2007, 10:17 PM   #17
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Quote:
Originally Posted by onehots2k View Post
That is so true. I see eye to eye with Brookside. Except where we differ is if its 36k, I'm gonna have to sell one of my kidneys! I have no backups..
I agree with both of you but my cutoff will probably be 37-38k depending on what is included with that price.
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      07-31-2007, 10:22 PM   #18
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I was bluffing on 36k.:biggrin:
I don't even want to think how high I'd go, but I wouldn't be happy about it.
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      07-31-2007, 10:36 PM   #19
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Quote:
Originally Posted by Brookside View Post
I was bluffing on 36k.:biggrin:
I don't even want to think how high I'd go, but I wouldn't be happy about it.
Yeah........ I know what you mean
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      07-31-2007, 11:24 PM   #20
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i put a deposit for next year and hopefully its a decent price.
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      08-01-2007, 07:19 AM   #21
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If it's $37k, I bet only the few fanatics here buy them, but you'll have a rare BMW, even though BMW would have a huge marketing flop.
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      08-01-2007, 07:37 AM   #22
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Quote:
Originally Posted by larryn View Post
If it's $37k, I bet only the few fanatics here buy them, but you'll have a rare BMW, even though BMW would have a huge marketing flop.
+1

It would be a major marketing blunder.

I consider myself to be a BMW fanatic in general, but at $37k for a newly introduced entry-level BMW, I would not walk away, I would run. :mad:
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