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      03-10-2018, 08:58 PM   #1
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BMW M Magazine - How We Design Icons - Episode 1 - Sketch

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At the beginning of our four-part video series How we design icons - by BMW M, we visit the top secret BMW Group Design Department and marvel at the creative process undertaken by Seungmo Lim. In this interview, the exterior designer of the BMW M5 provides a rare insight into how his first abstract sketches are transformed into the perfect lines of the high-performance sedan.

" For me, design is like preparing a gift for somebody. "
Seungmo Lim, Exterieur Designer BMW M5

" When we talk about BMW M Design, it's primarily about turning race sport-based functionality into design icons. "
Domagoj Dukec, Vice President Design BMW M and BMW i


Behind the design of every new vehicle is a vision of the designers first thoughts and emotions, as well as the technical know-how required to create a high-performance model. This is a task that only BMW Ms greatest talents can take on. This exclusive behind-the scenes footage shows how a strong idea shapes a powerful design. For the first time, Seungmo Lim, exterior designer of the BMW M5 Sedan, reveals how he achieves great things. Thanks to his imagination, the BMW M5 shows what driving dynamics are possible through its bold lines alone.

" At the end of the process, you see the perfect design that fits the story. That is the pleasure of designing such an exciting car. "
Seungmo Lim, Exterieur Designer BMW M5
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      03-12-2018, 08:57 AM   #2
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He made sound like a completely new design At the end of the day it is a G30 with M design clues : Aside from that M5 is still
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      03-12-2018, 09:00 AM   #3
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Exterior Designer??? That's about the only thing that is lacking in the F90. This guy should be fired he didn't even get creative with the side mirrors
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      03-12-2018, 10:16 AM   #4
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Originally Posted by 997CABOVA View Post
Exterior Designer??? That's about the only thing that is lacking in the F90. This guy should be fired he didn't even get creative with the side mirrors
I imagine it's frustrating to be an exterior designer. All those concepts are watered down in the production versions.
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      03-12-2018, 11:15 AM   #5
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What did he design? Front and rear bumpers?
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      03-12-2018, 11:50 AM   #6
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TBH This guys is far from my expectation of M designer.
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      03-12-2018, 12:04 PM   #7
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The designer should be fired. The external looking of F90 can not match its performance. Big shame! :
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      03-12-2018, 12:28 PM   #8
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The comments here are savage
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      03-12-2018, 12:39 PM   #9
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The comments here are savage
They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.
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      03-12-2018, 01:24 PM   #10
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They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.
Lost me as well. I hope they come up big with the LCI refresh
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      03-12-2018, 01:48 PM   #11
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despite the haters in here, BMW will sell plenty of these M5s. Great job SeungMo Lim!
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      03-12-2018, 01:48 PM   #12
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where too much is just right.. great slogan..
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      03-12-2018, 03:29 PM   #13
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Did he also design the abysmal rims? This woud be one aspect that is not criticised by the bean counters. Ugly rims cost just as much. The epic colour costs probably even more.
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      03-13-2018, 03:09 AM   #14
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The comments here are savage
A Bunch of E-Bullies !
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      03-13-2018, 03:11 AM   #15
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Quote:
Originally Posted by Unkle Steve View Post
Quote:
Originally Posted by raysspl View Post
The comments here are savage
They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.
Well then more blessings to you-

Have fun dropping off the keys to your wallet over at the Porsche Stealership !
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      03-13-2018, 09:31 AM   #16
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Those rims are pretty lame...
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      03-13-2018, 02:09 PM   #17
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Quote:
Originally Posted by ORIGIN M. View Post
Quote:
Originally Posted by Unkle Steve View Post
Quote:
Originally Posted by raysspl View Post
The comments here are savage
They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.
Well then more blessings to you-

Have fun dropping off the keys to your wallet over at the Porsche Stealership !
Quote:
Originally Posted by ORIGIN M. View Post
Quote:
Originally Posted by Unkle Steve View Post
Quote:
Originally Posted by raysspl View Post
The comments here are savage
They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.
Well then more blessings to you-

Have fun dropping off the keys to your wallet over at the Porsche Stealership !
You're right, because the m5 isn't a definitive overpayment when it's a plain, half-a**, pathetic looking car that will look like a rebadged 5 series to a majority of people unless it's loaded with a flashy paint job and rims that aren't stock.

Yeah, Porsche can have my money, because they actually know how to produce aesthetically appealing cars that can perform. They can have my money. The question here is now the following: Will BMW remain dead to me? The M8 Grand Coupe looked amazing, and I am hoping that the upcoming 6 series will provide great competition for the Carreras. Only time will tell.
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      03-14-2018, 02:36 AM   #18
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Quote:
Originally Posted by Unkle Steve View Post
Quote:
Originally Posted by ORIGIN M. View Post
Quote:
Originally Posted by Unkle Steve View Post
Quote:
Originally Posted by raysspl View Post
The comments here are savage
They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.
Well then more blessings to you-

Have fun dropping off the keys to your wallet over at the Porsche Stealership !
Quote:
Originally Posted by ORIGIN M. View Post
Quote:
Originally Posted by Unkle Steve View Post
Quote:
Originally Posted by raysspl View Post
The comments here are savage
They should be. BMW lost me as a customer when they released this car, because it looked extremely plain. The m4 looks more distinctive and aggressive than the m5, which is why I ended up going with the Panamera 4s.
Well then more blessings to you-

Have fun dropping off the keys to your wallet over at the Porsche Stealership !
You're right, because the m5 isn't a definitive overpayment when it's a plain, half-a**, pathetic looking car that will look like a rebadged 5 series to a majority of people unless it's loaded with a flashy paint job and rims that aren't stock.

Yeah, Porsche can have my money, because they actually know how to produce aesthetically appealing cars that can perform. They can have my money. The question here is now the following: Will BMW remain dead to me? The M8 Grand Coupe looked amazing, and I am hoping that the upcoming 6 series will provide great competition for the Carreras. Only time will tell.
Cant agree more
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      03-14-2018, 04:38 PM   #19
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The guy who designed the M8 is the real voice. The rest of the designs are mediocre.
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      03-17-2018, 01:42 PM   #20
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He should be ashamed of himself
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