02-22-2020, 08:13 AM | #1 |
Brigadier General
2267
Rep 3,281
Posts |
Is it time for BMW to come up with a different name?
Saturday Rant.
My local car dealer here is running adds and showcasing their 50 plus "M" cars on the lot. They are a tiny dealership, but some how have a couple M8s and M5 on the lot. But they are really advertising the "M line" cars and again I feel BMW is diluting the meaning of the "M" cars. So that is where the Competition BULLSHIT comes from. M5 vs M5 Competition is just nonsense. M stickers on every car.....just like Audi with their S-line. My Q7 is an S-line. WOW sports car....Nonsense. So what shall BMW move to? BMW 5 Series Monster? BMW 3 Series, how many doors does it have, Super? BMW X5 Series Shit-ton-of-power-SUV-without-towing-package? Does Mercedes have an next level AMG? I have not looked. AMG-SuperDuperByMyCarNowX? Mike End Rant.
__________________
2018 M5 and 2019 Porsche Boxster GTS Prior. '94 325is, '97 M3 Lux, '16 M2 |
02-22-2020, 09:15 AM | #2 | |
Banned
173
Rep 108
Posts |
Quote:
What are you babbling on about? |
|
Appreciate
1
caseFSU9.00 |
02-22-2020, 10:25 AM | #3 |
Soporificist
160
Rep 327
Posts |
While you have a point regarding dilution of the "M" designation with a plethora of M models, most non-BMW people don't have a clue what a M vehicle is. But BMW drivers do. Be content in the knowledge that you drive the epitome of M engineering, The guy driving the M550 knows it isn't a M5, and so do you.
__________________
2019 M5 Rhodonite Silver// 2016 M4- retired// 2011 750i- retired// 2004 740i- retired//
2001 740i- retired// 1998 M3- retired |
Appreciate
1
FSHNGRY2301.00 |
02-22-2020, 11:20 AM | #4 | |
Lieutenant Colonel
767
Rep 1,683
Posts |
Quote:
__________________
22 M4 Competition xdrive
19 M5 Competition sold 16 F-Type S AWD sold 11 Audi RS5 Misano Red--sold 08 E92 M3 Jerez Black 6MT--sold 08 E92 335i 6MT traded in for M3 |
|
Appreciate
0
|
02-22-2020, 01:00 PM | #5 |
Second Lieutenant
341
Rep 236
Posts
Drives: 23 G80 M3 CS (BSM/Red/Gold)
Join Date: Jan 2017
Location: CT
|
Since you know the difference, you can either let them live or show em what you got...
|
Appreciate
0
|
02-22-2020, 07:41 PM | #6 |
Banned
407
Rep 2,704
Posts |
Funny story to add to your rant, my sister bought a 3 series with an M performance package and they keep call it an M car. This is why BMW marketing works for noobs like them. They think they are driving something special and keep telling everyone that. Knobs turn and then the knobs react left or right depending on the intelligence of the person being told
|
Appreciate
0
|
02-22-2020, 08:45 PM | #7 |
Captain
564
Rep 640
Posts |
I agree with the OP. It really bugs the hell out of me that BMW has started putting M badges on everything. M used to mean something, but now it has been watered down.
|
Appreciate
0
|
02-22-2020, 09:11 PM | #8 |
Major General
4051
Rep 5,228
Posts |
///M = mo $ for BMW
__________________
CURRENT: 22' INDIVIDUAL M5| CHALK | TARTUFO | CCB | MPE | H&R | IND
GONE: 19' M5C| SINGAPORE GREY| ARAGON|VELOS VLS-06|H&R|iPE|IND|XPEL|CF|RADENSO GONE: 15' F10 M5|BSM|BLACK|VELOS VSS-S2|KW|AKRA|IND|CF |ESCORT 360|VELOS PIGGY GONE: 13' F10 M5|SG|BLACK|AKRA|KW|IND LONG GONE: 09' E60 M5|02' E39 M5 |
Appreciate
0
|
02-22-2020, 09:14 PM | #9 |
Lieutenant
118
Rep 449
Posts |
M=Marketing
__________________
Current BMWs;'18 M2, '20 R1250GS Adventure
Past BMWs;'22M850 Conv, '19 SG M5(ED 5/19),14 Ionic Silver i3, '16 S1000XR, '16 Azurite Black M5, '07 G650X-Challenge, '10 R1200GSA, '15 Mineral Gray M4, '14 S1000R,'10 Alpine White 135ia M-Sport, '13 Carbon Black X5 50i, '10 Carbon Black M5, '07 Graphite K1200GT, '08 335ia, '05 545i, '04 R1150R, '03.5 M3 Cabrio, '00 540ia, '97 M3 sedan, '97 540ia |
Appreciate
0
|
02-23-2020, 08:39 AM | #11 |
Major
784
Rep 1,397
Posts |
it does not bother me , but agree that it is getting redundant and ultimately it will lose its effectiveness from a marketing stand point
but other companies do it too , |
Appreciate
0
|
02-23-2020, 08:47 AM | #12 |
Lieutenant
460
Rep 524
Posts |
It doesn't bother me either. I like marketing....its interesting stuff. I think that's why amg now adds 's' models, and why bmw has 'comp' models, and audi does their thing, etc. They see the positive impact having many 'amg' and 'm' models has on their bottom line. They then add the premium tags on top of their already premium brand, knowing full well most people who buy these cars will buy into the next level (comp, s, platinum/plus, etc) even though for the money, the value just isn't there. you pay another 7-10k for about 1-3k of stuff. They have incredible marketing machines, and they typically win.
|
Appreciate
0
|
02-23-2020, 08:52 AM | #13 |
Brigadier General
2267
Rep 3,281
Posts |
LOL I'll Paraphrase a Great Movie.
"and when we're all Super, no-one will be Super." Mike (Syndrome of "The Incredibles")
__________________
2018 M5 and 2019 Porsche Boxster GTS Prior. '94 325is, '97 M3 Lux, '16 M2 |
Appreciate
0
|
02-23-2020, 08:57 AM | #14 |
Brigadier General
2267
Rep 3,281
Posts |
Oh and to add some other background, I drove a 1994 325is with M-tech Suspension (predated the next years release of the M3) and the only thing on it inside or out that said M was my New Hampshire License plate "M-Tech" and most people thought it was a medical thing. LOL. I wanted an M car and I saved for it and bought the real dam thing. 1997 M3. No poser mobile.
https://photos.smugmug.com/photos/i-...-ThQn6x8-L.jpg https://photos.smugmug.com/photos/i-...V7q99N8-X4.jpg
__________________
2018 M5 and 2019 Porsche Boxster GTS Prior. '94 325is, '97 M3 Lux, '16 M2 |
Appreciate
1
floating.spirit1017.00 |
02-23-2020, 03:43 PM | #15 |
Brigadier General
1913
Rep 4,171
Posts |
I get my 2020 M5 back from the shop in a couple of days and the smile on my face will mitigate any "dilution" of the M brand.
|
Appreciate
1
floating.spirit1017.00 |
02-23-2020, 03:56 PM | #16 | |
Private
28
Rep 90
Posts |
Quote:
The day after I picked up my M5 comp I pulled into a parking garage right behind an M550 (same color) and end up parking right next to him (no other spaces). He knew what he what he had, and I guarantee you he for sure knew what I had 😆 |
|
Appreciate
0
|
02-23-2020, 03:59 PM | #17 |
In the Details
1804
Rep 862
Posts
Drives: Yes
Join Date: Jan 2020
Location: Texas Hill Country
iTrader: (0)
Garage List 2020 AMG GTR [0.00]
2022 R8 Quattro Spyder [0.00] 2023 X5M50 [0.00] 2023 718 Spyder [0.00] 2024 Silverado [0.00] 2024 Civic Type R [0.00] |
i debadged my M5 Comp so people would think it was a regular 5 series.
|
Appreciate
1
Catchmeifyoucanf9054.00 |
02-23-2020, 04:07 PM | #18 | |
Private
28
Rep 90
Posts |
Quote:
Some people buy it purely because they love the car. Some people buy it as a status symbol. Some people buy it for both. I would like to think that I don't care what other people think and that I just bought it because it's a phenomenal car and that I love the performance. That being said, and being truly honest with myself, I don't think I could debadge it 😅😂 |
|
Appreciate
0
|
02-23-2020, 11:36 PM | #19 |
Colonel
1628
Rep 2,398
Posts |
Ignore the hype. The M550 is simply a 550i......the E43 AMG is simply a E450 or whatever the highest Benz model was below the real AMG.
People who have a M550i or one of the other M-Performance know darn well it's not an M5. I've had both...it's apples and oranges. Anyone who cares enough to get one of the M-Performance models know the prices and know the stats on the cars (M Performance cars versus the real M cars). Otherwise, people would just get a 530i. A SMALL part of me wishes I had gotten the M5 Comp.....but the added power is negligible and I really think the 5 Comp is the one Comp model of all the BMW's that doesn't look as good in white as the standard model does (it's the back bumper messing it up....BMW went way too high up on the rear bumper with the gloss black.....way higher than they go on any other model).
__________________
2022 M8 Comp GC, 2021 AMG GT53, 2022 X5M Competition, 2021 X7 40i, 2019 M5, 2018 M550I, 2017 Audi Q7, 2014 M6 GC, 2013 Mercedes CLS550, 2011 750LI, 2008 M6 Cabrio, 2008 Porsche Cayenne S, 2004 Mercedes SL55 AMG, 2003 Mercedes SL500, 2000 Mercedes CL500, 1993 Lexus SC400, 1989 525i, 1985 318i
|
Appreciate
0
|
02-24-2020, 06:41 AM | #20 | |
Soporificist
160
Rep 327
Posts |
Quote:
__________________
2019 M5 Rhodonite Silver// 2016 M4- retired// 2011 750i- retired// 2004 740i- retired//
2001 740i- retired// 1998 M3- retired |
|
Appreciate
0
|
02-24-2020, 11:10 PM | #21 |
Colonel
1883
Rep 2,498
Posts |
M = Money, plain and simple.
__________________
2022 F90 M5 Competition & 2019 M2 Competition
2019 F90 M5 Competition 2017 F80 M3 Competition 2014 F10 M5 Competition 2003 E39 M5 |
Appreciate
0
|
Post Reply |
Bookmarks |
Thread Tools | Search this Thread |
|
|