BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
BIMMERPOST Universal Forums Off-Topic Discussions Board    Little rant...

Post Reply
 
Thread Tools Search this Thread
      08-21-2015, 06:55 PM   #1
Needbmwpartzz
Colonel
Needbmwpartzz's Avatar
851
Rep
2,793
Posts

Drives: 2009 bmw 328i x-drive
Join Date: Feb 2014
Location: Kitchener/Waterloo

iTrader: (0)

Little rant...

So I was driving on Canada finest motorway(401) and randomly saw a bmw Autohaus parts van that was a Toyota Sienna.....got me thinking that that's just odd.....bmw dealer buys Toyota to shuttle parts around....Hmm very odd.
Any thought on this business decision ...I just thought that is a bad business practice to have another manufacturer s vehicle as a parts vehicle.......doesn't look good to me.
Appreciate 0
      08-21-2015, 07:27 PM   #2
ASBSECU E93
Know's a guy that know's a guy...
ASBSECU E93's Avatar
5637
Rep
1,905
Posts

Drives: 2010 335d; 2008 135i
Join Date: Sep 2011
Location: Somewhere over the rainbow

iTrader: (5)

Might be contracted to a 3rd party - just a guess...
Appreciate 0
      08-21-2015, 08:06 PM   #3
Needbmwpartzz
Colonel
Needbmwpartzz's Avatar
851
Rep
2,793
Posts

Drives: 2009 bmw 328i x-drive
Join Date: Feb 2014
Location: Kitchener/Waterloo

iTrader: (0)

Quote:
Originally Posted by ASBSECU E93
Might be contracted to a 3rd party - just a guess...
Maybe....but to have the dealers name on it...weird.....I thought bmw was about image like any unique brand....this is not typical bmw branding.....someone should get fired......I'm buying Toyota next they clearly have a more durable product.
Appreciate 0
      08-21-2015, 08:11 PM   #4
MrPrena
Captain
MrPrena's Avatar
United_States
1588
Rep
803
Posts

Drives: BMW Hyundai Nissan
Join Date: Jan 2014
Location: TB

iTrader: (0)

Quote:
Originally Posted by Needbmwpartzz View Post
So I was driving on Canada finest motorway(401) and randomly saw a bmw Autohaus parts van that was a Toyota Sienna.....got me thinking that that's just odd.....bmw dealer buys Toyota to shuttle parts around....Hmm very odd.
Any thought on this business decision ...I just thought that is a bad business practice to have another manufacturer s vehicle as a parts vehicle.......doesn't look good to me.
I have a pic of a Ford f150 hauling a trailer of local BMW parts or some other things. Will post pic when I get home.

I
Appreciate 0
      08-21-2015, 08:15 PM   #5
gthal
Major General
gthal's Avatar
Canada
1901
Rep
5,678
Posts

Drives: 2018 340i xDrive
Join Date: Jul 2007
Location: Canada

iTrader: (2)

Likely the owner of the BMW dealership also owns a Toyota dealership. They need minivan space/convenience for the tasks required and BMW doesn't make a minivan. Seems to make good sense to me.
__________________
2020 X3 M40i | Black | Current DD
2020 C8 Corvette | Z51 | Torch Red ... built and waiting for delivery
2016 M2 | Long Beach Blue | 6MT
2015 M4 | Austin Yellow | DCT
2012 MB C63AMG | 2011 E92 M3 | 2010 E92 M3
Appreciate 0
      08-21-2015, 08:19 PM   #6
gthal
Major General
gthal's Avatar
Canada
1901
Rep
5,678
Posts

Drives: 2018 340i xDrive
Join Date: Jul 2007
Location: Canada

iTrader: (2)

Quote:
Originally Posted by Needbmwpartzz View Post
Maybe....but to have the dealers name on it...weird.....I thought bmw was about image like any unique brand....this is not typical bmw branding.....someone should get fired......I'm buying Toyota next they clearly have a more durable product.
I think you are giving the BMW brand image too much credit

Also, keep in mind the dealership wants its name out their regardless of brand... for example, they sell a used Audi off trade and put their sticker on the back and their license plate frame on it. It's not a BMW but they still put their name on it

I think you are overthinking the exclusivity too much... and using a minivan from Toyota (when BMW doesn't even sell a minivan) doesn't suggest the dealer believes it is more durable. Most people could give a crap what other cars a BMW dealer might use for parts delivery, shuttle service, etc... unless they think the BMW brand means they are higher class and therefore it degrades them
__________________
2020 X3 M40i | Black | Current DD
2020 C8 Corvette | Z51 | Torch Red ... built and waiting for delivery
2016 M2 | Long Beach Blue | 6MT
2015 M4 | Austin Yellow | DCT
2012 MB C63AMG | 2011 E92 M3 | 2010 E92 M3
Appreciate 0
      08-21-2015, 08:37 PM   #7
Needbmwpartzz
Colonel
Needbmwpartzz's Avatar
851
Rep
2,793
Posts

Drives: 2009 bmw 328i x-drive
Join Date: Feb 2014
Location: Kitchener/Waterloo

iTrader: (0)

Quote:
Originally Posted by gthal
Quote:
Originally Posted by Needbmwpartzz View Post
Maybe....but to have the dealers name on it...weird.....I thought bmw was about image like any unique brand....this is not typical bmw branding.....someone should get fired......I'm buying Toyota next they clearly have a more durable product.
I think you are giving the BMW brand image too much credit

Also, keep in mind the dealership wants its name out their regardless of brand... for example, they sell a used Audi off trade and put their sticker on the back and their license plate frame on it. It's not a BMW but they still put their name on it

I think you are overthinking the exclusivity too much... and using a minivan from Toyota (when BMW doesn't even sell a minivan) doesn't suggest the dealer believes it is more durable. Most people could give a crap what other cars a BMW dealer might use for parts delivery, shuttle service, etc... unless they think the BMW brand means they are higher class and therefore it degrades them
This is just marketing basics(the medium is the message) and that is just not being conveyed here,they could have used a x5 or station wagon....you raise some good points however like I said "little rant" lol
Appreciate 1
      08-21-2015, 08:51 PM   #8
Needbmwpartzz
Colonel
Needbmwpartzz's Avatar
851
Rep
2,793
Posts

Drives: 2009 bmw 328i x-drive
Join Date: Feb 2014
Location: Kitchener/Waterloo

iTrader: (0)

Quote:
Originally Posted by MrPrena
Quote:
Originally Posted by Needbmwpartzz View Post
So I was driving on Canada finest motorway(401) and randomly saw a bmw Autohaus parts van that was a Toyota Sienna.....got me thinking that that's just odd.....bmw dealer buys Toyota to shuttle parts around....Hmm very odd.
Any thought on this business decision ...I just thought that is a bad business practice to have another manufacturer s vehicle as a parts vehicle.......doesn't look good to me.
I have a pic of a Ford f150 hauling a trailer of local BMW parts or some other things. Will post pic when I get home.

I
I should of shamed and named with a pic too....but I was alone driving.
Appreciate 0
      08-21-2015, 08:53 PM   #9
N55
ⒸⒺⓇⓉⓘⒻⒾⒺⒹ✬ⓃⒾⓃⒿⒶ
N55's Avatar
United_States
137
Rep
1,475
Posts

Drives: 🚀
Join Date: Nov 2010
Location: Pittsburgh

iTrader: (3)

Garage List
At all 3 of my local BMW dealers, they have Mini Van Shuttle cars or Mercedes Sprinters Shuttle car. Yes... Merc... Lol
__________________
2008 335xi E90 - Sold - > 2011 335xi E90 - Sold - > 2012 335IS E92 Crimson Red - SOLD > 2015 M4 Yas Marina Blue SOLD> 2019 McLaren 570s SOLD 2015 Lamborghini Huracan

Appreciate 0
      08-21-2015, 08:56 PM   #10
1MOREMOD
-
1MOREMOD's Avatar
United_States
11815
Rep
23,187
Posts

Drives: Race car->
Join Date: Mar 2009
Location: check your mirrors

iTrader: (5)

Quote:
Originally Posted by N55 View Post
At all 3 of my local BMW dealers, they have Mini Van Shuttle cars or Mercedes Sprinters Shuttle car. Yes... Merc... Lol
Wtf. My dealer uses x5d.
Appreciate 0
      08-21-2015, 08:56 PM   #11
dreamingat30fps
Lieutenant Colonel
United_States
5256
Rep
1,904
Posts

Drives: Miata, Cayenne, Model 3, F350
Join Date: Jan 2010
Location: South Florida & NC

iTrader: (1)

WHAT???? Unbelievable! I demand all my parts be delivered in a 7 series.
Appreciate 0
      08-21-2015, 08:57 PM   #12
gthal
Major General
gthal's Avatar
Canada
1901
Rep
5,678
Posts

Drives: 2018 340i xDrive
Join Date: Jul 2007
Location: Canada

iTrader: (2)

Quote:
Originally Posted by dreamingat30fps View Post
WHAT???? Unbelievable! I demand all my parts be delivered in a 7 series.
M6 or nothing
__________________
2020 X3 M40i | Black | Current DD
2020 C8 Corvette | Z51 | Torch Red ... built and waiting for delivery
2016 M2 | Long Beach Blue | 6MT
2015 M4 | Austin Yellow | DCT
2012 MB C63AMG | 2011 E92 M3 | 2010 E92 M3
Appreciate 0
      08-21-2015, 08:58 PM   #13
Needbmwpartzz
Colonel
Needbmwpartzz's Avatar
851
Rep
2,793
Posts

Drives: 2009 bmw 328i x-drive
Join Date: Feb 2014
Location: Kitchener/Waterloo

iTrader: (0)

Quote:
Originally Posted by dreamingat30fps
WHAT???? Unbelievable! I demand all my parts be delivered in a 7 series.
Haha.....Gary approved
Appreciate 0
      08-21-2015, 09:02 PM   #14
Needbmwpartzz
Colonel
Needbmwpartzz's Avatar
851
Rep
2,793
Posts

Drives: 2009 bmw 328i x-drive
Join Date: Feb 2014
Location: Kitchener/Waterloo

iTrader: (0)

Quote:
Originally Posted by 1MOREMOD
Quote:
Originally Posted by N55 View Post
At all 3 of my local BMW dealers, they have Mini Van Shuttle cars or Mercedes Sprinters Shuttle car. Yes... Merc... Lol
Wtf. My dealer uses x5d.
That GM knows what's up....not that I'm a brand whore but geez rep your bread and butter.....do you see McDonald's advertise with kids in commercials eating whoppers and playing with Jared (subway man) now that he's fit and creeping them...just no.
Appreciate 0
      08-21-2015, 09:19 PM   #15
gthal
Major General
gthal's Avatar
Canada
1901
Rep
5,678
Posts

Drives: 2018 340i xDrive
Join Date: Jul 2007
Location: Canada

iTrader: (2)

Quote:
Originally Posted by Needbmwpartzz View Post
That GM knows what's up....not that I'm a brand whore but geez rep your bread and butter.....do you see McDonald's advertise with kids in commercials eating whoppers and playing with Jared (subway man) now that he's fit and creeping them...just no.
UNLESS

Likely the dealer has both a Toyota and BMW store. I also bet the Toyota store is more profitable (yes, hard to believe but just trust me on that one ). So, in some ways... driving a Toyota around with BMW badging might help promote business at the Toyota store MORE than it would cause people to avoid BMW. So, said dealer would be VERY smart to do this if it was about maximizing profit
__________________
2020 X3 M40i | Black | Current DD
2020 C8 Corvette | Z51 | Torch Red ... built and waiting for delivery
2016 M2 | Long Beach Blue | 6MT
2015 M4 | Austin Yellow | DCT
2012 MB C63AMG | 2011 E92 M3 | 2010 E92 M3
Appreciate 0
      08-21-2015, 09:25 PM   #16
Needbmwpartzz
Colonel
Needbmwpartzz's Avatar
851
Rep
2,793
Posts

Drives: 2009 bmw 328i x-drive
Join Date: Feb 2014
Location: Kitchener/Waterloo

iTrader: (0)

Touché
Appreciate 0
      08-22-2015, 05:47 AM   #17
tony20009
Major General
tony20009's Avatar
United_States
1042
Rep
5,660
Posts

Drives: BMW 335i - Coupe
Join Date: Jun 2009
Location: Washington, DC

iTrader: (0)

Quote:
Originally Posted by Needbmwpartzz View Post
So I was driving on Canada finest motorway(401) and randomly saw a bmw Autohaus parts van that was a Toyota Sienna.....got me thinking that that's just odd.....bmw dealer buys Toyota to shuttle parts around....Hmm very odd.
Any thought on this business decision ...I just thought that is a bad business practice to have another manufacturer s vehicle as a parts vehicle.......doesn't look good to me.
I think it's a business decision and as such the choice is driven by cost and functionality more than anything else. Were I the business owner, that's what would drive my choice. It doesn't take much to tell that the TCO for a basic Toyota is not higher than that of a BMW, particularly seeing as, unlike Mercedes, Volvo or Toyota for example, I don't believe BMW offer commercial vehicles. Also, BMW (AFAIK) don't offer anything that will have interior volume comparable to that of a minivan.

Besides, BMW Autohaus' customers are people who've already decided to buy a BMW and who need parts/repairs/service on it. I think if folks saw BMW Autohaus using a BMW vehicle in a commercial role, they'd think (illogically perhaps, but not suprisingly) the company also charges higher prices than necessary.

All the best.
__________________
Cheers,
Tony

------------------------------------------------------------------------------------------
'07, e92 335i, Sparkling Graphite, Coral Leather, Aluminum, 6-speed

Last edited by tony20009; 08-22-2015 at 09:19 AM.. Reason: spelling
Appreciate 1
      08-22-2015, 08:11 AM   #18
Needbmwpartzz
Colonel
Needbmwpartzz's Avatar
851
Rep
2,793
Posts

Drives: 2009 bmw 328i x-drive
Join Date: Feb 2014
Location: Kitchener/Waterloo

iTrader: (0)

Quote:
Originally Posted by tony20009
Quote:
Originally Posted by Needbmwpartzz View Post
So I was driving on Canada finest motorway(401) and randomly saw a bmw Autohaus parts van that was a Toyota Sienna.....got me thinking that that's just odd.....bmw dealer buys Toyota to shuttle parts around....Hmm very odd.
Any thought on this business decision ...I just thought that is a bad business practice to have another manufacturer s vehicle as a parts vehicle.......doesn't look good to me.
I think it's a business decision and as such the choice is driven by cost and functionality more than anything else. Were I the business owner, that's what would drive my choice. It doesn't take much to tell that the TCO for a basic Toyota is not higher than that of a BMW, particularly seeing as, unlike Mercedes, Volvo or Toyota for example, I don't believe BMW offer commercial vehicles. Also, BMW (AFAIK) don't offer anything that will have interior volume comparable to that of a minivan.

Besides, BMW Autohaus' customers are people who've already decided to buy a BMW and who need parts/repairs/service on it. I think if folks saw BMW Autohaus using a BMW vehicle in a commercial role, they'd think (illogically perhaps, but not suprisingly) the company also charges higher prices that necessary.

All the best.
You may have hit the nail right on the head here,never thought about it from that perspective.
Appreciate 0
      08-22-2015, 08:18 AM   #19
V1.47fan
Banned
United_States
1977
Rep
1,847
Posts

Drives: TheArtist formerly known as M3
Join Date: Apr 2008
Location: NATIONWIDE

iTrader: (0)

Quote:
Originally Posted by Needbmwpartzz View Post
So I was driving on Canada finest motorway(401) and randomly saw a bmw Autohaus parts van that was a Toyota Sienna.....got me thinking that that's just odd.....bmw dealer buys Toyota to shuttle parts around....Hmm very odd.
Any thought on this business decision ...I just thought that is a bad business practice to have another manufacturer s vehicle as a parts vehicle.......doesn't look good to me.
SCOTT26 said, they're sorry for the inconvenience. They're working on a $100k BMW mini van that won't sell but will be used as parts van by BMW dealers.

Appreciate 2
      08-22-2015, 08:51 AM   #20
mookie45
Major
mookie45's Avatar
769
Rep
1,271
Posts

Drives: 2017 AW 340i M-Sport
Join Date: Aug 2011
Location: Brickell

iTrader: (4)

Braman Motorcars and The Collection, two high end dealerships here in Miami, use the Mercedes Sprinter but neither dealership sell new Mercedes. I wonder if the McLaren and Buggati guys get pissed their parts are in a paltry Benz, JK.
Appreciate 0
      08-22-2015, 09:23 AM   #21
tony20009
Major General
tony20009's Avatar
United_States
1042
Rep
5,660
Posts

Drives: BMW 335i - Coupe
Join Date: Jun 2009
Location: Washington, DC

iTrader: (0)

Quote:
Originally Posted by V1.47fan View Post
SCOTT26 said, they're sorry for the inconvenience. They're working on a $100k BMW mini van that won't sell but will be used as parts van by BMW dealers.

[design pic of fictitious BMW minivan deleted]
__________________
Cheers,
Tony

------------------------------------------------------------------------------------------
'07, e92 335i, Sparkling Graphite, Coral Leather, Aluminum, 6-speed
Appreciate 0
      08-22-2015, 08:02 PM   #22
NEFARIOUS
Captain
NEFARIOUS's Avatar
United_States
431
Rep
686
Posts

Drives: 06 330xi (TRADED IN)
Join Date: Sep 2013
Location: Baconville, BN

iTrader: (0)

Garage List
Also Toyota and BMW are working together too, kinda like how GM had NUMMI for certain Toyotas and even Geo, but way cooler: The Bimmer Z4, Toyota Supra and possibly others.

http://www.bmwgroup.com/e/0_0_www_bm...ta_Jan_13.html

http://blog.caranddriver.com/der-sup...r-partnership/
__________________
Quote:
Originally Posted by jtodd_fl View Post
NEFARIOUS would totally rock the dreads if he could.
::THE MACHETE::
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 09:34 AM.




m5post
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST