[Brookside]

Originally Posted by atr_hugo

Not really - if the magazines need to get to press before the November issue hits the newstands (early October) I suspect there'll be a press event for the 1er before unveiling to the rest of the world at Frankfurt. It'll be 'embargoed' but look at how will that's worked so far. ; -)

Hugo's right- because print media have a lag time they get their hands on product long before the debuts so the published articles can be timed to coincide with introduction.
I expect we'll see some printed "first impressions" type of pieces in September which is when the Frankfurt and Los Angeles shows open.