Really interesting approach. I don't think they're wrong in thinking there's room in the market for it.
My problem is that I wish I had the lifestyle to need something like this, or a new defender, but I just don't.
I love that they've gone for the BMW 6 pot engines though, and they seem keen to have all design work as open source to encourage the aftermarket.
Can you imagine one of these with the B58 engine, and a fruity exhaust!
It wouldn't be fast, but it would sound great and hopefully be fun to drive even at low speed.
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Current: Porsche 911 991 C4S, Porsche Cayenne Turbo, Land Rover Discovery 4. Gone...G01 X3 M40i, Cayman S 987, F31 340i, Cayman GT4, F82 M4 CP, Lotus Exige V6, G20 330e, F30 330e, Boxster S 987, F31 335d, Mini Cooper SD, E89 Z4, E90 330d 320d, E60 520d, E46 330d 320d, MX5s, E30 325i