Quote:
Originally Posted by NathObeaN
Surprised by the amount of people supporting BMW on this thread... really guys?
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Why are you surprised? Forums are by and large composed of your average Joe car buyer, not the truest of enthusiasts. Statistically, you're more likely to encounter M badge junkies than actual M owners who would see why this is a BS marketting move by painting everything under the same brush.
Loss of brand identity always heralds the demise of a company. We'll see where BMW stands in the next few decades - my money is on them being an unapologetic luxury car maker foremost; these days they're only pretending to still car about making sports cars. They day where they stop even pretending is around the corner.
Porsche owns the sport-enthusiast driving demographic and they're not going anywhere (see: 718 receiving the 6cyl due to overwhelming feedback. Bravo). They're a textbook case study on how to capture volume and market share while not completely chastising your identity.