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The tag line "Ultimate Driving Machine" was pegged by BMW USA (Bob Lutz back in the day?) but note it isn't used anywhere else in the world where BMW uses the tag line "Sheer Driving Pleasure" instead.
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2017 BMW 530i, Sport Line,Alpine White, Canberra Beige Sensatec, 19 inch V-Spoke wheels, basic plain Jane build with no options whatsoever..... "Less is more".
Before: 2011 BMW 328i E90 sedan, Platinum Bronze Metallic, Dakota Brown leather, 17 inch wheels, 6-speed auto, N52 6 Cyl inline N/A goodness....
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