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      10-12-2020, 09:02 AM   #7
sdhotwn
Mmmm... Bavarian
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Drives: M2 CS, X5 45e, i3, Cayman S
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Quote:
Originally Posted by Artemis View Post
On the one hand - seen from the customer's point of view: pretty pointless to do a 'conversion' - it ends up with an expensively modified M2 Competition.

On the other hand - seen from BMW's point of view: also ask yourself how much it really costs BMW to produce those items and do a recount. Needless to say that M Performance Parts are very profitable items for BMW.
Yes, great points.

Not sure what BMW's costs are, but rule of thumb is the cost of goods is around 30% of MSRP in manufacturing to end consumer. It varies wildly though and can be 80% in direct to consumer "low margin" applications.
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