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Give me a break, wgaf? BMW already sells a front drive car, it's called a Mini. I care how the BMW I purchase is configured, and how it drives, I'll let other people get all wound up about "brand values" and other nonsense.
Just as the Cayenne enable the corporate success of Porsche, which enables the building of better 911s, so the sale of Minis and maybe other front-drive BMWs enables the corporate success of BMW, and the further development of high performance rear drive cars. And the way government policy is headed, those front drivers will be especially important to the overall product balance.
Get over the brand illusion. What matters is not what ELSE they build, but how they build what you want to drive.
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