Quote:
Originally Posted by Antares
I must add my voice to the critics here.
The BMW car company holistic approach is getting into sick extremes;it makes me remember a patient that fell from a horse since feeling unwell, after a short talk it came out she was feeding on carrots and such; her skin turned yellow-orange from the caroten-pigments that got deposited in the skin.
Anyway; instead of staying true to the brand legacy, they got into the crap looking i-BMW range, plug in-hybrids are almost nowhere, coupes are 4 door limos,....
Good that the SUVs sell well, or the company would be in 2 feet deep mud.
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Look, putting aside the core brand ethos and all that, I have no problem with BMW making the move to diversify its product in substance and range provided they continue to give us gems like the M2 and i8.
In the end the market, ecological and political shifts will make extinct those who do not follow this path and I for one don't want to see BMW fade away like Kodak.