Quote:
Originally Posted by doug_999
Been talking to my dealer about what is going on. Says he has a guy who wants a 440 and he can't get it until August! Says you want an SUV? No biggie - want a car, not a priority for BMW. They have given up on being #1 in sales and want to focus on being #1 in profit. I think you are going to see more changes like this coming up.
I personally feel that if they don't change their priority on steering feel*, then none of us are really going to be buying or leasing BMWs anymore - so who cares what they charge!
*they have been quoted as saying their customers do not want or appreciate steering feel (or feedback) and so they are dialing that out of cars. Of course I can't find that quote right now  |
Here you go:
http://blog.caranddriver.com/steer-m...steering-feel/
"So the strongest demand we heard was, ‘Please reduce the steering effort.’ They seem to want more isolation.”