[icedragon]

BMW is not only popular in North America, Europe, and South Africa, it also has a strong presence in Asia. When I last visited Hong Kong, I recall seeing many BMWs (particularly 3-series). Furthermore, last year, J.D. Power and Associates conducted a survey in collaboration with a Japanese firm to determine Japan's "most-admired" car brand. Guess what? The "most-admired" brand was not Toyota, it was BMW. Now u must understand, traditional Japanese culture considered everyone to be middle-class. No one was supposed to be better. However, Japanese values have clearly shifted. In response, this year, Toyota launched its Lexus nameplate in Japan. Yes, Lexus has existed in various parts of the world for a while and yet it was non-existant in Japan.

So my question is, how do u think BMW has achieved its Asian dominance?