Quote:
Originally Posted by SCOTT26
It is more than just federalization. Include suitability and cost as well as we have covered more than many times before that US buyers would not take to certain models available elsewhere and that is because US buyers have a different perception of BMW than other markets.
For the US BMW is seen as Sporty luxury - It is more select with it's products then you go to Germany and it is far more broad in product choice.
Then you have specific segments - The common hatch is not popular in the US as is the Station wagon - Sports cars in the BMW sense such as the M3 GTS was not considered because of federalisation costs and that M3 owners of the greater majority will not pay such a high price for an M3 without luxuries.
But in terms of federalisation. BMW will not commit to series production in a segment that has evaporated or is non-existant.
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I hear you and I understand BMW is a business. However I slightly disagree that BMW won't commit to a series production in a non-existent market. I don't think there was anything like the X6 when it first came out. Also in the case of the 1-Series Hatch BMW is already building the car in other markets. It's not a case where North America alone is asking for it.
- J