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Ben, this is a great product for anyone who wants the m Sport look, without the cost. The package offered by BMW, which I have, is by and large cosmetic. Having this package leaves its buyer with only four discernible differences:
1) Sports steering wheel
2) Paddle shifters
3) Sports+ Transmission, which is not hardware, rather a software setting that can be coded. In Europe Sport+ is offered any most BMWs, including the F15 25d as a EUR299 option, without the paddles.
4) "M" logo (wheels, keys, etc.)
I see your potential product as truly viable for those who want the look of the m Sport without the cost. Best of luck.
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