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      02-22-2014, 08:07 PM   #10
tommolog
Tom Moloughney
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Before we even attempt to discuss success and failure, we need to define what they are.

It will be impossible to determine this in 2014 because sales will be supply constrained and every i3 sent to the US will sell. We will need to wait to see the 2015 sales figures to decide whether or not it is successful. The 1 series has averaged about 8,000/year in the US for the past three years, should that be the measuring stick? Or should we look at the US sales of electric cars like the Volt, the Model S and the LEAF in their first couple years of availability as a comparison?

Personally I think if they sell over 8,000/year in the US it's definitely a success and if they manage over 12,000/year here then it will be a big success.
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