Tiresome bloviating bullshit. Someone gets paid by the word to churn out these excessive and ridiculous press releases. As an example, I present here's what they wrote and here's what they meant:
HERE'S WHAT THEY WROTE:
Quote:
Munich. A collaboration between BMW Group Design and Garage Italia Customs has produced an innovative colour and material concept of two concept cars based on current BMW i models. The BMW i3 Garage Italia CrossFade and the BMW i8 Garage Italia CrossFade will be presented on 30 September 2016 at the start of the Mondial de l’Automobile 2016 in Paris. The premiere in the French capital will also serve as an outlook on edition models of the BMW i3 and the BMW i8. These models, which both feature an exterior design derived from the concept cars, will become available at the beginning of 2017.
The common feature of the two concept cars is a surface structure that emphasises the groundbreaking design and the innovative character of the models BMW i3 and BMW i8 in a fascinating way. The focus here is on a specific colour design that was developed on the basis of a common painting genre during the late 19th and early 20th century and which provides for a particularly expressive appearance. “Lapo Elkann is a pioneer in linking the disciplines of fashion, automobile and design. As a designer, I find this comprehensive approach particularly exciting,” says Adrian van Hooydonk, head of BMW Group Design. “With BMW i, we have been successful in overcoming previous restrictions in automotive design through the use of entirely new materials. So the progressive expressiveness of the Garage Italia CrossFade Edition is perfectly in keeping with the BMW i3 and the BMW i8.”
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HERE'S WHAT THEY MEANT:
Quote:
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Blue paint with a checkerboard pattern!
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