Quote:
Originally Posted by Germanauto
This ticks me off on a daily basis. Badge whores and techie nerds have left my favorite brand a shell of its former self.
It's not hard to identify who's driving a BMW for the perceived image. I look down on these people and won't apologize for it.
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Yep. It's infuriating. This may have been posted before...
“We surveyed both current BMW 5-series customers and owners of competitive models, asking, ‘What are your wishes?’ We have two million customers around the globe who’ve purchased the 5-series during the past five years, which results in a broad spread of demands. Our job is to fulfill those mainstream needs....There was a clear request for less steering effort. No one wants bad feedback—such as a steering wheel that vibrates in response to bumps in the road.....My personal opinion is, we’re providing enough feedback to our mainstream customers. Some drive 30,000 miles per year in their BMWs, including long trips at high speeds. So the strongest demand we heard was, ‘Please reduce the steering effort.’ They seem to want more isolation.”
-BMW driving-dynamics expert Johann Kistler