Quote:
Originally Posted by Incontinentia Buttocks
Really doesn't tell us anything Jason. We need to know the margin per unit and cost base of the company before we have any incling of whether these results are good, or mean that BMW is ready to go under.
Certainly in the UK, BMW are having to aggressively incentivise sales.i suspect BMWs profitability lays in the finance that underpin the cars it sells. Not the cars themselves.
|
I’m curious to see if the tariffs here in the USA will affect the price of BMWs in the near future and whether they will just raise prices or take the hit themselves.
I was surprised at the # of incentives available when I bought my M3 as well.