What would be really cool (and very cheap and easy for the ///Marketing division to do) is an itemized list of what every options adds to the curb weight vs. a no-options car.
That'd really geek us out.
I don't mind power trunk openers, iDrive4you, 4 different kinds of "talent in a button" stability control, heated headliners, panoramic moonroofies, leather speaker covers, or whatever other nonsense BMW decides to offer being available as an *option* on an M car. That's fine for everyone who wants to lease one until the next hot ticket comes along, let them pay extra for it. For people who just want the best possible swiss army knife driver's car money can buy, leave out the extra crap and give me the important parts.
If you just want a rocket in a straight line that has all the gadgets, there's a BMW app for that, but it shouldn't be an M, unless BMW decides to make "M" stand for "Mollycoddling".