[M2joey]

While I am certain some of the wear can be minimized by adjusting how you are driving, there is not much else you can do. Even if you are running 50 PSI hot to make the tire "stand up" you will kill the outsides of the tires - with stock camber. Camber plates are pretty much your only option. Another option would be a square setup with a wider tire, as many have done.

As for a "cooling device", never heard of such a thing, don't believe it either.