Quote:
Originally Posted by carve
But it didn't show that...it just showed how generic the old one was. Not good for brand image. Could you imagine a BMW ad that was like "Oh...hai...sorry our last car was such a boring POS"?
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That was the whole point. There were a few different ads like this. They were admitting that the last Malibu wasn't that great, and here is the new revamped Malibu.