Quote:
Originally Posted by TheBingoBalls
From an enthusiast point of view, it's easy to say BMW screwed over him and her but in the real world, the enthusiast isn't buying these cars. Once the M5 competition is fully in show rooms for delivery, watch how many here on this forum are going to pick the base M5 if given the chance because of the factors I mentioned above.
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Just to tag on here I threw this out in another thread as well... any real enthusiast who cared about getting the comp pack and was following the release of the car closely would have known the comp pack was a fast follower. That info was readily available here and other enthusiast sites.
Bmw does a pretty good job (as far as major corporations go) of subverting it's large scale marketing campaigns and getting enthusiasts the info they care about to plan their purchases (eg scott26, not firing off cease and desists on the upcoming model thread... in fact scott26 often participates there)