I believe that this new 7 Series is better than the S class in almost every way, even if it is only slightly better overall. It is basically as comfortable and luxurious, if not more, than the S class (when the right options are ticked), but still offers the dynamic side.
However People will never agree and accept this, so they will always keep the crown to the S class. Same thing with the 3 series. I believe that the 3 series is class leader right now, but even if someone would make a better car, it wouldn't be announced better than the 3 series.
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