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It's super disappointing that all auto makers are taking premium products and placing them in premium vehicles charging a premium and achieving marginally better results / performance. I realize audio is very subjective, however, my opinion is that the effort is minimal by auto makers to deliver superior sound that equates to the additional cost. (Yet brilliant for adding margin to the bottom line)
BMW please put some actual effort in and don't distract / entice us with some inexpensive LEDs. Someone else is going to beat you to the punch and offer an actual improvement that justifies the additional consumer spend.
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