My Dad was a service manager at a dealer for 30+ years and at that time they did not send out pre survey mails asking for high marks. However I remember him saying even after he retired if I was happy with the service give all 10's if not give them a call.
Probably a problem due to how a lot of people fill out surveys ( 10's if they are happy 0's if they aren't with no in between ) and the averages bmw expects from each dealer.
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