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I don't see the point of a sedan, acutally. Sure, sedans are practical and make good sense for families. But if one wants a Bimmer and wants four doors and a trunk, an entry-level 3-series is about as small as is practical for those who need them. I just don't see a family guy (or girl) opting for a sedan smaller than the 3-series. Whereas the coupe would be novel in the 1-series price bracket. The 3-series coupe has become high-end and is largely out of reach, so a 1-series coupe would really spice up BMWs entry-level offerings for all kinds that would otherwise buy GTIs, A3s, Civic Sis and Mazdaspeed 3s. Now some may raise the point about exclusivity and image, but, at the end of it, BMW wants to be profitable and to make that happen you have to be accessible. And if image were an issue, you'd never see conjoined BMW/Mini showrooms.
I'm still hopeful that the coupe is on. It just seems to make more sense.
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