Quote:
Originally Posted by zinner
Did you see the autoline after-hours where they discuss the efforts to reverse engineer the I3? Maybe Telsa just seems ahead cause that have some great marketing with their CEO. Did you check out the new I-Pace from Jag? The gap Tesla had 5 years ago is closing fast. There could be an argument made for that gap being long gone and Tesla is falling behind.
|
I thought Tesla’s entire business model is anti-marketing. They operate like a boutique...peer-to-peer sales. They’ve essentially eliminated the middle man. Much of their sales are inspired by word-of-mouth, unlike BMW. I personally don’t see Tesla as a brand that hopes to outpace anyone. They’ve found their niche and have maximized it.