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The matte wrap is significantly easier to care for than matte paint. The matte paint will retain discoloration from bug splatter, bird droppings etc much more than matte wrap. Also, scratches in the matte paint are much harder to buff out or correct. I wouldn't buy a car with matte paint unless I was wrapping it. With that said, the matte wrap will also require at least two coats of ceramic to make it easier to clean. Also with the matte wrap on a gloss paint such as Donington Grey, the installer has to wrap the edges all the way around because if you cut it short, you will have a gloss edge such as on the doors or seams. Obviously unsightly. I have been an Audi guy previously and once I bought the M5 I noticed just how many BMWs are on the road, specifically with nice shiny gloss paint. I am going matte to make the car look more aggressive and unique rather than blending in with every other 5 and 7 Series out there.
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