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I am admittedly pretty far out of the fashion loop but why did BMW partner up with Kith? I'd never heard of him/them until a few days ago in a random post about some guy that restored an e30 m3 and managed to get a red G22 M4. Today I see BMW is creating 150 limited edition KITH M4s and now I see they created an apparel line with his name everywhere.
I understood the Puma match up. Not understanding Kith. Does everyone know who/what the Kith brand is besides me?
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