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My knowledge of this industry is very very limited. But I'd go on a limb and say that despite the overall growth in units sold, BMW may have some challenges reflected in the numbers. Except for the 1 and 5 series, they are lagging in every other segment. The '1' is a fantastic car/looker hitting a sweet spot of price/demographics. And the 5 is a new model and is therefore expected to show substantial growth over sales figures from previous years (especially considering that the 5 is their biggest money maker).
BMW set aggressive goals for future growth. North America may become a drag on their aspirations.
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