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There are still some gems in BMW's modern lineup, namely the M2 and M3/4 platforms. It seems like BMW is splitting hairs with the base, CS and GTS variants, however I would argue the variants are aimed at folks who will not tinker with the car. These days the average person would not think to tune or bolt on an aftermarket exhaust, nor go deeper into the suspension and engine. For some the added benefit of the variants is an OEM warrantied "tuning" solution.
I do not think anyone would argue against the exclusivity being diluted by the model creep and production number increase. M cars still deliver the best experience BMW has to offer, and that experience has shifted with the intro of electronic steering and forced induction engines. I'll keep my throwback M, not against the idea of adding a modern M at some point.
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