i havent listened to either, just the logic 7 but in my experience the upgraded stereo usually just has more bass so ppl are like wow it sounds great. Everyone raves about the Mark Levinson in lexuses, but i dont think it sounds that great at all, aftermarket systems i've heard sound a lot more crisp and defined but then again cost a ton to get done right. At 850, the B+O in audi is a lot more reasonably priced, but overall car stereos for me personally are a low return investment, it's nice to have but the difference is marginal.
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