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I had a personal blog, it was local to my hometown covering events, but I have since moved away and stopped maintaining it and adding content.
My advice, don't over think it, just start writing, put it out there on the internet and if you put in enough time and hard work it will turn into something. As you start to build up an audience, more doors will open and you just have to be ready to take advantage of opportunities.
Once it is out there you can change and adapt and see if it is something you want to continue doing and putting more effort into it.
Don't expect overnight success.
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