it is called PSI or something..
it's not totally free btw
I paid like SR9000 to have it for my car.
this is my second BMW, the first was a 2004 E46 318Ci, had the service package and was BLESSED with it.. used the car for 3.5 years and never paid a dime to have it serviced
I even once had it serviced at Bahrain's dealer, the one in Sitra..
and by the way, the dealer in Khubar, Saudi Arabia is AWESOME !! I became good friends with the service manager and I was able to get a loaner car every time my car is at the dealer.. right now, I have a 2008 320i as a loaner car for almost a week