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      04-23-2011, 11:03 PM   #20
fastauto
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Drives: AW 1M Coupe
Join Date: Dec 2009
Location: Long Island, NY

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Quote:
Originally Posted by SCOTT26 View Post
Lets just say that we are not finished with the 1M as yet.
And we have some options on the negotiating table.

Of course there will be a second generation , the current car convinces your head aswell as your heart that it is something unique , highly individual and is a great showcase for the next generation of M car especially when you consider that the M "rule book" is thrown out.

But you have to consider the fact that just as today in regards to the E36 and E46 they make entry level access into the M Brand for younger enthusiasts and in a few years the 1M will do the same for that demographic .
So we have to think about the longetivity of the car in terms of the customer and to increase the car's appeal for future enthusiasts which some younger M entry enthusiasts are more adapt in "personalisation?" . The current car might have an extremely short lifespan but that car will still be around in the future.
DCT?
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