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I will be the first to agree. My wife has a VOLVO xc60 with B&W upgrade speakers and my M5C has the B&W upgrade system as well. I can tell you first hand experience there is a massive difference in the clarity and overall sound in the two. Not sure if the Volvo has a better processor but her stereo is the best I have ever heard no BS. Then I get in mine and I have to hear "MY VOLVO IS BETTER" every time. Lol of course I just smash the gas and she stop comparing but still. WTF BMW half the price better quality speakers hands down in a VOLVO?!? You dropped the ball
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