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Not sure what the surprise is. BMW did the same on the F10... there were rumors from Day #1 of a Competition. If a buyer really wanted the ZCP, they should have waited. There are several reasons people want the latest and greatest:
1. The attention from going to a car meet or whatever with everyone ogling the rare F90 m5 only lasts 6 months. 90% of folks can't tell the difference to a regular 5 series.
2. Actual performance of the car and suiting their preference
3. Having the newest model at any given time
People can chose to spend their $$ in any which way they want. No point in blaming BMW... they can control supply and hence the market and buying patterns. I am sure they have some MBA types analyzing all these scenarios!
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