Just a couple of quick observations:
- BMW will charge what they think they can for this car. (Marketing 101 - the cost of producing an object has no relationship to it's price ; -)
- The target audience is young, educated Japanese import buyers. ('Educated' is a good bellweather for earning potential. This is a 'build brand loyalty' vehicle.)
- I suspect that the price of the car will slot at 85% of the equivalently equipped 3 series, 328i coupe/335i coupe. (+/- 2%)
- There are a number of cars that are competitors for the 1er coupes - the Mustang is not one of them, the Mustang has some decent driving dynamics (best live rear axle I've been around in some time) but the material qualities of the interior are C-H-E-A-P.
As an aside, I've spent more than my fair share of time driving Mustangs over the years and this generation is about the best. Best Mustang I've driven, the Cobra R - what a slick, quick, well done package. But you shouldn't confuse the Mustang's mission in life for the 1er coupe's.