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If you can invest in any way that returns greater than the APR charged by BMWFS, lease is a better way to go.
Because ultimately at the end of the lease you can still buy the car at the residual and it will be the same as buying the car outright.
Since your money made more than what you paid BMWFS in lease charges you don't lose anything. Given lease rates from BMWFS, this is usually a low hurdle rate.
Also incentives are available sometimes only for lease deals and you get to take advantage of those.
The optionality of going for something else when the lease ends - you get that free with leasing and that is quite valuable depending on what your needs are at the time and you do not have the risk of resale values 3 years from now.
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