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      05-18-2018, 12:09 PM   #58
WheelsBoutique
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Drives: 2015 M4
Join Date: Jun 2015
Location: Miami, FL.

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Quote:
Originally Posted by bmbweber View Post
That's strange, I haven't seen any marketing about them from HRE or even any mention on the IG. Are they a subsidiary brand or just cut in house at HRE?
They sent out a newsletter not too long ago and also made a blog post on their website - http://www.hrewheels.com/news/anrky-wheels#.Wv8HQUgvyUk

It's an HRE Private Label. Check this cool video out -


Quote:
Originally Posted by 435MSport6Speed View Post
Wonder why HRE felt a new name was required?
HRE didn't want to turn off their current customer base that they've been carefully developing for over 40 years. ANRKY allows them to try new things that they had never done before like 2-piece wheels, hardware option for the customer, and developing more aggressively styles wheels.
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