Why BMW, why?
Is there truly a reason to go FWD? Of course there is, Money!
So how is BMW going to be really different from the others going forward? Yes, awesome, entry level sedan, FWD, for 30k? Im sure a lot of people will be tempted.
But maybe they should restate their slogan as well, as I just don't think the "Pure Driving Pleasure" thing is still applicable once this thing is released.