BMW M Magazine - How we shape icons

mr_djurgarden · 03-27-2018, 11:56 AM

Featured on BIMMERPOST.com

wdeerfield · 03-29-2018, 09:10 AM

IMO the metallic version of the color would have been much better than frozen for the 1st editions. But like he said at the end, if they dont follow trends, they create them..

werdn · 03-29-2018, 09:46 AM

I think prefer the Frozen Dark Silver color as the first edition color. The red looks pretty gross.

sbinshihon · 03-29-2018, 09:56 AM

Quote:

Originally Posted by mr_djurgarden

I really like the color they came up with. Very unique unlike traditional factory colors.

uniqueMR · 03-29-2018, 10:20 AM

DCG · 03-29-2018, 10:27 AM

I worked very hard to convince BMW to offer individual paint colors. And the interior followed, just like how they build the Rolls-Royces. I'm surprise it took so damn long. But the up charges are way steep. I can understand that regarding the interior, but I don't understand why there's a $5,500+ up charge just for the paint color.

As in the fashion industry, it's mostly all women picking the color swatches which are ALWAYS trendy.

Unfortunately as of late it seems that most of their colors resembles metallic nail polish that they choose.

wdeerfield · 03-29-2018, 10:34 AM

Quote:

Originally Posted by DCG

But the up charges are way steep. I can understand that regarding the interior, but I don't understand why there's a $5,500+ up charge just for the paint color.

Look no further than Porsche. Their custom colors start at $5,500 (cayman) with special colors starting $2,580. take a look at the 911 charges for paint.

raysspl · 03-29-2018, 10:56 AM

Good to see BMW making amazing video content. Porsche & BMW seem to do it best

bumplin · 03-29-2018, 03:40 PM

IMO the worst part of the F90 is color, both interior and exterior, especially compared to F80/82.

goj · 03-29-2018, 04:27 PM

I'm kind of over matte paint lol

Scrippy · 03-29-2018, 10:22 PM

Quote:

Originally Posted by DCG

I worked very hard to convince BMW to offer individual paint colors. And the interior followed, just like how they build the Rolls-Royces. I'm surprise it took so damn long. But the up charges are way steep. I can understand that regarding the interior, but I don't understand why there's a $5,500+ up charge just for the paint color.

As in the fashion industry, it's mostly all women picking the color swatches which are ALWAYS trendy.

Unfortunately as of late it seems that most of their colors resembles metallic nail polish that they choose.

It's not cheap filling new paint loads on a production line. Especially if you're only painting a few hundred when the other colors the series is sporting are 85% of overall production.

DCG · 03-29-2018, 10:52 PM

Quote:

Originally Posted by wdeerfield

Quote:

Originally Posted by DCG

But the up charges are way steep. I can understand that regarding the interior, but I don't understand why there's a $5,500+ up charge just for the paint color.

Look no further than Porsche. Their custom colors start at $5,500 (cayman) with special colors starting $2,580. take a look at the 911 charges for paint.

$2000 I feel is worth it, but no more.

DCG · 03-29-2018, 10:56 PM

Quote:

Originally Posted by Scrippy

Quote:

Originally Posted by DCG

I worked very hard to convince BMW to offer individual paint colors. And the interior followed, just like how they build the Rolls-Royces. I'm surprise it took so damn long. But the up charges are way steep. I can understand that regarding the interior, but I don't understand why there's a $5,500+ up charge just for the paint color.

As in the fashion industry, it's mostly all women picking the color swatches which are ALWAYS trendy.

Unfortunately as of late it seems that most of their colors resembles metallic nail polish that they choose.

It's not cheap filling new paint loads on a production line. Especially if you're only painting a few hundred when the other colors the series is sporting are 85% of overall production.

Then I feel the paint should just be standard color options. That would make it easier and make customers more happy. It would also sent BMW apart if they had this offered in their standard color palette instead of it being such an over priced option, especially when people don't hold onto their cars as long as they used to.

Teutonic · 03-30-2018, 12:48 AM

Aa... what colors?
BMW has white, black, blue, red, silver and mineral grey. You can read them from 1000 miles away.
Did I miss something?

wdeerfield · 03-30-2018, 07:21 AM

Quote:

Originally Posted by DCG

Then I feel the paint should just be standard color options. That would make it easier and make customers more happy. It would also sent BMW apart if they had this offered in their standard color palette instead of it being such an over priced option, especially when people don't hold onto their cars as long as they used to.

while i do agree with you, unfortunately the business model works. They are pushing it down to the 3er now. just look at all the individual m3/m4s that are close to 100k. People complain about the upcharge but still open their wallet. If the take rate wasnt good, BMW would switch it up. They also only offer standard colors in easier to paint colors that they can paint 100 cars at once. Like someone previously stated, changing colors in the production line takes time. Its not like walking up to the self serve soda machine at Moes.

DCG · 03-30-2018, 10:10 PM

Quote:

Originally Posted by wdeerfield

They also only offer standard colors in easier to paint colors that they can paint 100 cars at once. Like someone previously stated, changing colors in the production line takes time. Its not like walking up to the self serve soda machine at Moes.

LOL, it should be with all the technology and robots they have today.

ItsGary · 03-31-2018, 11:52 AM

Quote:

Originally Posted by werdn

I think prefer the Frozen Dark Silver color as the first edition color. The red looks pretty gross.

Why not throw in a yellow stripe and first edition stickers as Mercedes too

tetsuo111 · 04-01-2018, 10:20 AM

Boring series. Does anyone care?

Whatever happened to Munich's engineering and legendary suspension design? Motors like the S54 / S65 / S85? Steering feedback? Driving dynamics? Attributes like these built the brand into relevance.

Not paint colors.

Sheesh, BMW today fancies themselves as competition for Liz Claiborne or Ralph Lauren.

03-27-2018, 11:56 AM	#1
mr_djurgarden Private First Class 173 Rep 169 Posts Drives: 2018 M5 F90 Join Date: Jan 2006 Location: Sweden iTrader: (0)	BMW M Magazine - How we shape icons - Episode 3 Colours and Materials Featured on BIMMERPOST.com __________________ ------------------------ 2018 M5 F90 2015 M5 F10 Competition Package 2012 M5 F10
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03-29-2018, 09:10 AM	#2
wdeerfield A family of bimmers 2745 Rep 7,741 Posts Drives: '18 G01 X3M40i Join Date: Jan 2012 Location: Clifton Park, NY iTrader: (0)	IMO the metallic version of the color would have been much better than frozen for the 1st editions. But like he said at the end, if they dont follow trends, they create them.. __________________ 2018 PB/Black G01 X3M40i \| 699M \| ZDA \| ZPP \| ZPX \| Maxton front lip \| X3M vents \| 15mm Spacers \| Diamond G20 style grills
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03-29-2018, 09:46 AM	#3
werdn Lieutenant 656 Rep 472 Posts Drives: 997.1 GT3 Shark, ex E92 M3 ZCP Join Date: Sep 2017 Location: Palos Verdes Peninsula (Los Angeles) iTrader: (0)	I think prefer the Frozen Dark Silver color as the first edition color. The red looks pretty gross.
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03-29-2018, 10:20 AM	#5
uniqueMR Colonel 1881 Rep 2,923 Posts Drives: ... Join Date: Dec 2017 Location: USA iTrader: (0)	__________________ Currently: '24 Mercedes G63 \| '24 Porsche GT3 RS \| '24 Volkswagen GTI Previous BMWs: 340i, 740i, 745Li, M3, M4 Previous Others: Audi, Ducati, Honda, Infiniti, Land Rover, Mercedes-Benz, MINI, Mitsubishi, Porsche, Toyota, Volkswagen
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03-29-2018, 10:27 AM	#6
DCG REBEL 782 Rep 1,271 Posts Drives: BMW X4 Join Date: Sep 2014 Location: New York iTrader: (0)	I worked very hard to convince BMW to offer individual paint colors. And the interior followed, just like how they build the Rolls-Royces. I'm surprise it took so damn long. But the up charges are way steep. I can understand that regarding the interior, but I don't understand why there's a $5,500+ up charge just for the paint color. As in the fashion industry, it's mostly all women picking the color swatches which are ALWAYS trendy. Unfortunately as of late it seems that most of their colors resembles metallic nail polish that they choose.
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03-29-2018, 10:56 AM	#8
raysspl Brigadier General 992 Rep 3,001 Posts Drives: walking, bicycle, & bus Join Date: Jan 2015 Location: SoCal iTrader: (0)	Good to see BMW making amazing video content. Porsche & BMW seem to do it best __________________ re
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03-29-2018, 03:40 PM	#9
bumplin Private 24 Rep 53 Posts Drives: 2015 535i Xdrive Join Date: Dec 2017 Location: Toronto, Canada iTrader: (0)	IMO the worst part of the F90 is color, both interior and exterior, especially compared to F80/82.
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03-29-2018, 04:27 PM	#10
goj Brigadier General 2252 Rep 3,622 Posts Drives: 2016 EBII 340i 6-MT Join Date: Aug 2015 Location: Bay Area, CA iTrader: (0)	I'm kind of over matte paint lol __________________ BMW CCA Member #516012 2016 340i, Estoril Blue, Manual Transmission, MPE, MPBBK, HRE FF04 Instagram: @brandons340i
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03-30-2018, 12:48 AM	#14
Teutonic Colonel 2709 Rep 2,350 Posts Drives: BMW Join Date: Feb 2012 Location: Canada iTrader: (0)	Aa... what colors? BMW has white, black, blue, red, silver and mineral grey. You can read them from 1000 miles away. Did I miss something?
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04-01-2018, 10:20 AM	#18
tetsuo111 Save the Manuals! 1227 Rep 1,239 Posts Drives: E91 RWD 6MT, X3, Ducati S4R Join Date: Dec 2014 Location: PNW iTrader: (0) Garage List 2011 E91 6MT RWD &q ... [0.00] 2005 Ducati S4R 996 [0.00] 2000 Ducati M750 [0.00] RIP - 2011 E91 328i ... [10.00]	Boring series. Does anyone care? Whatever happened to Munich's engineering and legendary suspension design? Motors like the S54 / S65 / S85? Steering feedback? Driving dynamics? Attributes like these built the brand into relevance. Not paint colors. Sheesh, BMW today fancies themselves as competition for Liz Claiborne or Ralph Lauren. __________________ 2011 6MT RWD ClubSport Wagon \| 3,185lbs \| 1 of 149 ZSPs delivered in North America Outside: BMW M-Aero, Euro region lighting, Seibon \| Inside: M3 cockpit, Recaro SPG, Prototipo, AutoSolutions SSK, UCP \| Stop: M3 ST-40R, PFC \| Grip: Solid-mounted subframes, rear coilover conversion, M3 Nitron R3, Hyperco, SPL, AKG, ARC8 \| Go: StageFP, CF snorkel, 3IM, MILVs, SuperSprint headers, Dundon Motorsports Inconel exhaust, VoltPhreaks \| Cool: CSF \| PCA #2018100384 \| BMW CCA #505794
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