[Law]

     Featured on BIMMERPOST.com

Originally Posted by BMW M

At the beginning of our four-part video series ‘How we design icons - by BMW M’, we visit the top secret BMW Group Design Department and marvel at the creative process undertaken by Seungmo Lim. In this interview, the exterior designer of the BMW M5 provides a rare insight into how his first abstract sketches are transformed into the perfect lines of the high-performance sedan.

" For me, design is like preparing a gift for somebody. "
Seungmo Lim, Exterieur Designer BMW M5

" When we talk about BMW M Design, it's primarily about turning race sport-based functionality into design icons. "
Domagoj Dukec, Vice President Design BMW M and BMW i

Behind the design of every new vehicle is a vision of the designers first thoughts and emotions, as well as the technical know-how required to create a high-performance model. This is a task that only BMW M’s greatest talents can take on. This exclusive behind-the scenes footage shows how a strong idea shapes a powerful design. For the first time, Seungmo Lim, exterior designer of the BMW M5 Sedan, reveals how he achieves great things. Thanks to his imagination, the BMW M5 shows what driving dynamics are possible through its bold lines alone.

" At the end of the process, you see the perfect design that fits the story. That is the pleasure of designing such an exciting car. "
Seungmo Lim, Exterieur Designer BMW M5